Creative Director
 
 
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a creative catalyst

You have the power to create something amazing - a creative experience that sparks dreams into being and causes curiosity to catch flame. A vision that attracts the sorts of people you dream of working with and a programme or portfolio you can be proud of.

Whether you’re an established cultural organisation about to launch an exciting new programme of delivery, a non-arts company keen to reinvigorate your offer with a different approach, or an independent artist looking for an experienced hand to guide you through the next steps of your development,you have the opportunity to do something really special that will have a transformative effect on your future.

I’m Alex O’Toole, a Creative Director and Writer. I’ve spent twenty years in the arts and creative industries and I’m on a mission to encourage more organisations to choose a creative approach to unlocking the potential of their offer and to empower artists and creatives to feel more in control of their careers and businesses.

There’s always a certain amount of mystery and alchemy to the work creative people do because it comes from the imagination, but the journey from inspiration to realistion and success (whatever that looks like for you) doesn’t have to be frought with uncertainty and doubt at every step.

On this website you’ll find tons of resources and practical tips and advice to reframe your thinking, up your creative ante and increase your impact.

You can also schedule a meeting or consultation with me to see how we can work together -

As an Artist and Writer I create powerful creative concepts and beautiful, compelling content for live, print and digital platforms and audiences. Learn more about my art here.

As a Creative Director and Producer I work with artists and commissioners to elevate your approach and bring clarity to your vision. Learn more about about my work as a creative catalyst here.

Or you can sign up for ArtSpa, my soon to be launched e-course academy for artists of all disciplines. I’ve deisgned ArtSpa as a suite of practical courses and toolkits rooted in my 20 years experience of employing and working with artists and creatives. These courses are designed to empower and support professional artists at all stages of a career in the arts. You can take them in your own time and on your own terms. Sign up for more details here.

 
 
 
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creative Services

 
 

Creative direction

Whether you’re looking for someone to run a one-off photoshoot, or someone who can help you turn a complex, multi-strand, multi-discipline, cross platform endeavour into a successful project, with a great creative outcome that everyone has enjoyed working on, you’re in the right place.

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Creative CONSULTANCY

As a creative writer, working in the creative arts sector, I’ve produced poems and original narratives as stories, scripts for performance, and sound pieces in response to artist commissions and for projects funded by Arts Council England, Heritage Lottery, charitable trusts, community foundations and others. I practice creative writing every day because I want to, but always welcome the opportunity to respond to a new creative cue. Please get in touch if you’d like to commission me for an arts project.

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COPY & CONTENT writing

Creative and persuasive writing is key to transforming vision and ideas into powerful and compelling words that make people listen and act. Beautiful, meaningful words encourage, transport, inspire, and sell. On their strength, communities can pull together, history can be brought back to life, memories rewritten, stories believed, campaigns won, customers influenced and audiences enthralled.

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Creative production

Whether you’re looking for someone to run a one-off photoshoot, or someone who can help you turn a complex, multi-strand, multi-discipline, cross platform endeavour into a successful project, with a great creative outcome that everyone has enjoyed working on, you’re in the right place.

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CREATIVE writing

Creative and persuasive writing is key to transforming vision and ideas into powerful and compelling words that make people listen anAs a creative writer, working in the creative arts sector, I’ve produced poems and original narratives as stories, scripts for performance, and sound pieces in response to artist commissions and for projects funded by Arts Council England, Heritage Lottery, charitable trusts, community foundations and others. ‘L;L;L;L’;L’;L’;L’L’;L’;L;L’;L’;L’;L’;L’L;L;L;;;;;;;;;;;

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bid writing

As an experienced and successful bid writer and fundraiser, I have a strong understanding of the arts funding system in the UK and additional significant skills and experience in fundraising from the corporate sector for arts and creative based projects.

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We love working with Alex. We can always be confident that she is an amiable, knowledgeable and reliable contact for the company. She always brings more to a project than just the work we’ve asked for with fantastic contacts and connections across Lancashire county that mean our work is always up to date. Beyond that she is positive, creative and motivated and that carries through to the work and the wider team.
— Esther Ferry Kennington – Executive Director, Horse + Bamboo
 
 
 
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LATEST FROM THE BLOG

CONTACT

 

If you’re an artist, creative, commissioner or business craving more creative impact in your work, I’d love to hear from you.

If you’re not keen on Contact Forms, you can contact me directly at contact@alexandraotoole.com or reach out and connect on Twitter, Facebook or Instagram.