Creative Director
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Alex O’Toole has been developing creative concepts, producing artistic programmes and writing narratives for the creative and cultural industries since 2000. An incisive Creative Director, Alex brings clarity and possibility to every project she works on.

Having run and franchised a successful creative marketing agency, Alex now works as a freelance Creative Director, Producer and Writer and consults for, and collaborates with arts services, creative and cultural organisations who want to develop their offer and audiences and maximise opportunities for long term sustainability.

As an artist, Alex’s practice combines print, performance, contemporary art, outreach and education. She is particularly interested in creating new work that articulates a sense of place and enables communities to connect with their environment, their local heritage and with each other. Her larger scale participative projects are created through Fable Arts, a socially engaged arts organisation.

Alex is currently Co-Vice Chair of Arts Lancashire, an independent body of regional arts partnerships working together to highlight and develop the importance of the arts to Lancashire’s economy and cultural narrative. She is also a founding member of the Arts Partnership for Fylde.

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why alex…

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selected works